Founded in 2020, Fugly was created to celebrate what fashion once ignored. Bold proportions, unconventional silhouettes, and shoes that refuse to go unnoticed. We design and curate footwear that embraces imperfection and turns it into a signature.
Our collections are built around the ugly shoe trend, reimagined through a modern, directional lens. Sculptural soles. Split-toe styles. Chunky shapes. Every piece is made to challenge the norm while staying grounded in design.
We don't chase trends. We build identity through them.
Why Ugly Works
Our shoes are made for those who want to be seen without explanation. They speak for themselves. At Fugly, we believe in pieces that start conversations. Not because they try too hard, but because they don’t have to.
Design and Production
We work with experienced production partners who understand quality and precision. Each pair is thoughtfully developed to ensure structure, comfort, and finish. We are involved in every step to make sure the design vision comes through in every detail.
Customer Support
We are a small and dedicated team. If you have questions about sizing, orders, or anything else, we’re here to help.
Contact us at support@fuglyco.com
We usually respond within 24 hours, Monday to Friday
Join the Club
We design shoes for people who are confident in their own style, who understand that standing out is not about excess, it is about intention.
If your taste is forward, experimental, and unapologetic, then you are already part of the club.